Research Article | Volume 3 Issue 9 (2025) | Published in 2025-09-17
A study of tourism awareness among undergraduate students at the University of Jordan
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Abstract
ABSTRACT
In Jordan, tourism is an important force behind social and economic progress. The aim of this study is to investigate the awareness of Jordanian university students about tourism, with particular emphasis on the primary methods they adopt in choosing travel destinations, the harmful effects of tourism on the nation, and the functioning of tourism authorities. The study used non-probability sampling and a statistical analysis method to assess data collected from questionnaires given to 422 students. Statistical Package for Social Sciences (SPSS) was used to analyze the data. The results revealed that the primary factors influencing university students' choice of travel destinations in Jordan include the availability of appropriate curricula and courses designed to increase tourism awareness. The importance of tourism awareness in promoting cultural and international understanding was also recognized by the participants. The research findings highlighted the importance of providing university students with comprehensive information about tourism in Jordan and its attractions. This can be achieved through awareness programs aimed at increasing their tourism awareness, with the importance of continuously developing these programs to meet the growing educational needs of students and encourage their continued participation in tourism activities.
Keywords: Tourism Awareness; Tourism; Tourism Activities: Awareness Programs
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References
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Article history_en
Received : Aug 04, 2025
Revised : Aug 07, 2025
Accepted : Sep 12, 2025
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Authors Affiliations_en
YARA RAMI ALWASIF
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Ethics declarations_en
Acknowledgment None Author Contribution All authors contributed equally to the main contributor to this paper. All authors read and approved the final paper. Conflicts of Interest “The authors declare no conflict of interest.” Funding “This research received no external funding”
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